About The Owner

ABOUT SOUTHERN ELEGANCE CANDLE CO 

When you think of what it means to be southern, images of a cool glass of sweet tea, slices of delicious pound cake made from scratch, or the swaying of massive magnolia trees may come to mind. At least, that’s what it does for us. At Southern Elegance Candle Co., to besouthernisn’t solely about where you’re from. It’s about remembering a time when life was simpler and innocence was cherished. Every time you light one of our candles, it is our hope that as the aromas fill the air, you’ll be quietly transported back to that time.

Our founder and CEO, D’Shawn Russell is a true southern belle. Growing up in a small town in North Carolina, she spent summers picking homegrown fresh fruit, swimming in the ocean during the day, and catching lightning bugs at night. As an adult, she held on tight to her sacred memories of attending church all day with her grandmother and then settling in to eat a satisfying meal made with love.

She began making candles that would honor the joys of southern living and provide a creative outlet for her sense of nostalgia. When she started giving them away as gifts, the response was so well received that she decided to take this newfound passion of hers and share it with more people. Thus, Southern Elegance Candle Company was born.

Every candle we make tells a story. Each one is purposefully named after a southern city, carefully hand poured, and infused with luscious fragrances such as Sage & Sweetgrass and Honeysuckle & Jasmine. During the holiday season, we feature unique holiday fragrances that are guaranteed to put you in a festive mood.

Although the heart of what we do is steeped in southern traditions, Southern Elegance products are for anyone who wants their personal space to feel comforting and inviting. Our customers come from all walks of life, and it is our hope that with each purchase they are reminded to see the good in others and celebrate the things we all have in common - no matter where we’re from.


We are proud to be a community-focused brand that works in partnership with other local businesses; as our wax, wicks, and containers are from suppliers in North Carolina. Our collections are sure to please and will whisk you away to a special place of joy, love, and tranquility. We invite you to explore ourwebsite and prepare to enjoy an experience of southern charm and hospitality while you shop!